Tailored solutions for your business

Search
(Baidu & Google)

Optimising your brand’s visibility on China’s Baidu and global search engines to drive targeted traffic

Social Media

Engaging Chinese and international audiences through platforms like WeChat, Xiaohongshu (RedNote), Weibo, and beyond

SEO

Boosting your search rankings on Baidu and global engines with tailored strategies for maximum organic reach

Creative

Crafting culturally relevant content, visuals, and campaigns that resonate with Chinese and global audiences

Research

Providing in-depth market insights and consumer trends to inform your China strategy

PR

Building brand credibility with Chinese and international media through strategic storytelling and placements

Paid Media

Leveraging data-driven, automated ad buying to reach the right audience at the right time

Influencer Marketing

Connecting brands with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) to drive engagement and sales

Strategy

Developing tailored go-to-market plans that align with business objectives and market nuances

Website and Mini programs

Creating optimised, localised digital experiences on WeChat Mini Programs and Chinese web platforms

Events

Planning and executing offline and online activations to connect with Chinese consumers and businesses

Ecommerce Consultancy

Navigating China’s complex ecommerce landscape, from Tmall and JD to cross-border solutions

Looking for a service related to the Chinese market that’s not listed? Get in touch—I’d love to chat.

Words from valued clients and collaborators

“Ying is a very reliable and highly professional partner. She has extremely rich work experience in the fields of social media and digital public relations. She is very insightful and has a meticulous grasp of clients’ needs. She is good at providing clients with practical solutions that are strategically profound and highly operable.”

Jason Cao

General Manager (Beijing Office)

WE COMMUNICATIONS

“I’ve had the pleasure of working with Ying for over 5 years. supporting JLL’s initiatives in China and EMEA market. Her expertise, clear communication, and deep understanding of the market have made navigating the complexities seamless. She’s a trusted partner—professional, proactive, and an absolute joy to work with.”

Sylvia Wu

Marketing Lead
JLL RESIDENTIAL

“Ying is one of the most professional, diligent, and knowledgeable people I have had the pleasure of working with during my time at Hylink. With exceptionally high standards in client service and consultative skills, she played a key role in helping us establish some of the most successful client relationships and brands for Hylink during its early operations in London. I would highly recommend Ying to any brand or business looking to establish and grow in China.”

Tim Hill

Head of Regional Development Middle East & Asia
Noë & Associates

“Ying is one of the loveliest and most professional people I’ve ever had the pleasure of doing business with. Her range of contacts is extremely impressive, and her knowledge of the Chinese market second to none. We saw our sales rise significantly as a result of working with Ying and implementing her strategies, and wouldn’t hesitate in recommending her.”

Alix Pickard

Chief Marketing Officer

“We have had the pleasure of working with Ying for the past 2 years, where she helped me and my fledgling business build a website and set out our digital strategy and I can confidently say that she is one of the most highly professional, disciplined, and effective leaders I have come across in this field. Her ability to juggle multiple complex projects while maintaining an unwavering focus on strategy and execution is truly impressive. Beyond Ying’s technical skills, she leads with confidence, ensuring her teams are disciplined, motivated, and results-driven. Her cross-cultural awareness and fluency in multiple languages make her an exceptional asset to any business.”

Ian Plumley

Managing Director

“Working with Ying was a collaborative and creative experience, She embraced and understood how to translate brand in a new market environment and new consumers , It was such a pleasure “

Ntola Obazee

Commercial Director

EMMA BRIDGEWATER

“I had the privilege work working with Ying, as she become a key figure driving Skype’s corporate communications activity in China. She was fantastic at helping us develop and execute strategic campaigns, relevant to different audiences and very different market conditions for Skype’s global reach at the time. She was hugely helpful and diplomatic in providing insightful and honest feedback to ensure we maximised our efforts. She is an outstanding PR person, and I loved working with her, as she was extremely professional, transparent, and always had great ideas. Seven years later, we worked together again in the UK, where she was an invaluable asset advising us on China and Singapore.”

James Blamey

Director of Communications, SKYPE

“Working with Ying has been an absolute privilege. As a seasoned professional, she leads with clarity, purpose, and outstanding leadership that inspires those around her. Her unwavering reliability and dedication, coupled with her commitment to the success of clients and teammates, make her an exceptional partner. I am grateful for the opportunity to collaborate alongside her.”

Emily Cheng

Independent Consultant

My values in life and work

I believe in responsiveness, knowing that timely updates can make all the difference.
I fully immerse myself in every brand I work with—it’s never just ‘your brand,’ but ‘our brand.’
I value relationships and appreciate every opportunity to collaborate, grow, and create impact together.
Above all, I believe in integrity, adaptability, and a commitment to excellence, ensuring that every project I take on is approached with passion and purpose.