Helping brands navigate China with insight and strategy
Struggling to set up a WeChat account? Not sure how to make an impact on Xiaohongshu (RedNote) or Douyin?
China’s digital ecosystem is unlike any other. Baidu shaped online search in 2000, WeChat redefined communication in 2011, and Douyin (TikTok) revolutionised short-form content in 2016. Every few years, a new platform takes centre stage, and staying ahead is crucial for brands aiming to succeed.
With strict regulations, unique consumer behaviours, and ever-evolving trends, breaking into China’s digital space can feel like chasing a moving target. But with the right guidance, it’s an opportunity—not an obstacle.
China’s digital space is complex, but you don’t have to figure it out alone. I’ll help you break through the noise, connect with the right audience, and drive real results.
(Is this a good time to introduce myself?)
When I first wrote about Generative Engine Optimization (GEO) and its role in the future of AI-driven marketing, the concept was still relatively new. You can read the original article here:Mastering GEO: AI Strategies for Marketing Success in China Recently, however, the topic has gained much more attention in China
AI is ubiquitous in our daily lives now—and regardless of whether we love or loathe it, it does seem to be here to stay. While I am not a developer, I’ve come across many requests from clients hoping to understand more about GEO in China, hence I thought this would
After nearly six years, I finally made it back to China — a place that played a pivotal role in shaping both my professional path and personal growth. This trip took me from the bustling streets of Shanghai to the energetic innovation hub of Shenzhen. For those who know me,
With news of potential 245% tariffs on Chinese electric vehicles making waves across headlines—particularly from this Reuters report—many in the global trade space are left wondering: what does this mean for exporters, and how will brands adapt on both sides of the ocean? As someone who works closely with businesses
If you’re thinking about expanding into China, you’re not alone. The market is huge, fast-moving, and full of opportunities. But before you dive in, let’s talk about the common mistakes that trip up even the most renowned brands. I’ve seen companies—both large and small—enter China with high hopes, only to
Expanding into China? You might think translating your website, social media, and marketing materials into Mandarin is enough. But here’s the hard truth—translation alone won’t cut it. Many brands assume that hiring a native Chinese speaker will solve the problem. But fluency doesn’t equal expertise. Speaking Chinese is one thing,
When I first wrote about Generative Engine Optimization (GEO) and its role in the future of AI-driven marketing, the concept
AI is ubiquitous in our daily lives now—and regardless of whether we love or loathe it, it does seem to
After nearly six years, I finally made it back to China — a place that played a pivotal role in
When I first wrote about Generative Engine Optimization (GEO) and its role in the future of AI-driven marketing, the concept
AI is ubiquitous in our daily lives now—and regardless of whether we love or loathe it, it does seem to
After nearly six years, I finally made it back to China — a place that played a pivotal role in
With news of potential 245% tariffs on Chinese electric vehicles making waves across headlines—particularly from this Reuters report—many in the
If you’re thinking about expanding into China, you’re not alone. The market is huge, fast-moving, and full of opportunities. But
Expanding into China? You might think translating your website, social media, and marketing materials into Mandarin is enough. But here’s
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