Chinese digital strategist and tenacious snacker. 

Fueled by creativity, curiosity, and a passion for connecting cultures, I’ve built a career helping brands navigate China’s dynamic digital landscape.

I began as a visual designer—laying the creative groundwork for what would become a decade-spanning journey across marketing, strategy, and international expansion. My early experience in Singapore’s media and publishing scene sharpened my perspective before I took on a digital leadership role at a global PR agency in Shanghai, where I spent nearly ten years navigating the rapid shifts of China’s digital ecosystem.

In 2018, I helped set up the first native network Chinese digital marketing agency in London, guiding brands as they entered the Chinese market and expanded globally.

Today, from my base in Perth, Australia, I continue to support clients in decoding the complexity of China’s digital world and building meaningful cross-cultural engagement.

I’ve also shared my insights as a guest speaker at Sotheby’s Institute of Art, where I spoke on digital marketing in China, and at the UK Department of International Trade’s China Bites Seminar, contributing to the Digital China session.

N3O Communications isn’t just a brand—it’s a tribute to my son, Neo. His fearless curiosity inspires how I work: staying agile, embracing change, and always learning. It reflects the spirit of a Chinese proverb I live by: “Live long, keep learning” (活到老，学到老).

Let’s navigate China—together.