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    Words from valued clients and collaborators

    “Ying is a very reliable and highly professional partner. She has extremely rich work experience in the fields of social media and digital public relations. She is very insightful and has a meticulous grasp of clients’ needs. She is good at providing clients with practical solutions that are strategically profound and highly operable.”

    Jason Cao

    General Manager (Beijing Office)

    WE COMMUNICATIONS

    “I’ve had the pleasure of working with Ying for over 5 years. supporting JLL’s initiatives in China and EMEA market. Her expertise, clear communication, and deep understanding of the market have made navigating the complexities seamless. She’s a trusted partner—professional, proactive, and an absolute joy to work with.”

    Sylvia Wu

    Marketing Lead
    JLL RESIDENTIAL

    “”

    Tim Hill

    Head of Regional Development Middle East & Asia 
    Noë & Associates

    “Ying is one of the loveliest and most professional people I’ve ever had the pleasure of doing business with. Her range of contacts is extremely impressive, and her knowledge of the Chinese market second to none. We saw our sales rise significantly as a result of working with Ying and implementing her strategies, and wouldn’t hesitate in recommending her.”

    Alix Pickard

    “We have had the pleasure of working with Ying for the past 2 years, where she helped me and my fledgling business build a website and set out our digital strategy and I can confidently say that she is one of the most highly professional, disciplined, and effective leaders I have come across in this field. Her ability to juggle multiple complex projects while maintaining an unwavering focus on strategy and execution is truly impressive. Beyond Ying’s technical skills, she leads with confidence, ensuring her teams are disciplined, motivated, and results-driven. Her cross-cultural awareness and fluency in multiple languages make her an exceptional asset to any business.”

    Ian Plumley

    “Working with Ying was a collaborative and creative experience, She embraced and understood how to translate brand in a new market environment and new consumers , It was such a pleasure “ 

    Ntola Obazee

    Commercial Director 

    EMMA BRIDGEWATER

    “I had the privilege work working with Ying, as she become a key figure driving Skype’s corporate communications activity in China.  She was fantastic at helping us develop and execute strategic campaigns, relevant to different audiences and very different market conditions for Skype’s global reach at the time. She was hugely helpful and diplomatic in providing insightful and honest feedback to ensure we maximised our efforts. She is an outstanding PR person, and I loved working with her, as she was extremely professional, transparent, and always had great ideas. Seven years later, we worked together again in the UK, where she was an invaluable asset advising us on China and Singapore.”

    James Blamey

    Director of Communications, SKYPE

    “Working with Ying has been an absolute privilege. As a seasoned professional, she leads with clarity, purpose, and outstanding leadership that inspires those around her. Her unwavering reliability and dedication, coupled with her commitment to the success of clients and teammates, make her an exceptional partner. I am grateful for the opportunity to collaborate alongside her.”

    Emily Cheng

    Independent Consultant

    Got more questions?

    What are the key differences between marketing in China and other markets?

    The Chinese market is unique in many ways. From social media platforms like WeChat and RED to the importance of influencers (KOLs), understanding these differences is crucial to success. We’ll help you navigate them!

    It depends on your goals and audience. Baidu is essential for search, while WeChat is crucial for brand presence and engagement. My team and I will evaluate your needs and recommend the best platforms.

    We’ll conduct an audit of your brand’s digital presence and evaluate its readiness for the Chinese market. This includes assessing your messaging, content, and platforms. Fill out my contact form and I can help get the audit in place!

    We’ll conduct an audit of your brand’s digital presence and evaluate its readiness for the Chinese market. This includes assessing your messaging, content, and platforms.

    Of course! My mantra has always been to be savvy. If a client has a smaller budget, I focus on high-impact, cost-effective tactics that still drive results. We’ll tailor a strategy that works within your budget and prioritise the most efficient channels and approaches to help you succeed.

    Not necessarily! We can create a strong digital presence for your brand in China without the need for a physical office. We’ll focus on platforms, digital tools, and local partnerships to help you succeed.

    While we’ll take the lead on your strategy and execution, we believe in close collaboration. I’ll do my best to understand your brand, but I’ll need your guidance to ensure you’re happy with what’s being delivered. You’ll be kept in the loop with regular updates and can provide input throughout the process.

    The Chinese market is always evolving, and a customised, strategic approach is essential for success. Let me help you tackle past challenges and uncover new opportunities with an updated strategy. Take a look to see what it’s like working with me and hear what others have said about our partnership.

    My team and I will track a range of KPIs such as engagement, traffic, conversions, and sales. We’ll provide regular reports to ensure your campaigns are performing and optimised for the best results.

    We’ve worked across various industries including tech, e-commerce, travel, and FMCG. Whether you’re a startup or a well-established brand, we’ll tailor our strategies to suit your needs.

    I’m always researching, learning, and adapting to the latest trends and changes in the Chinese market. My team keeps close tabs on new platforms, tools, and strategies to ensure your brand stays ahead of the curve.

    Costs vary depending on the scope of services you need. We offer flexible packages tailored to different budgets, and I’ll work closely with you to create a strategy that aligns with both your goals and budget.

    I’ve worked with individual entrepreneurs as well as large Fortune 500 companies, and I’m committed to offering adaptable packages to make things work. To be transparent, the major costs in China often come from third-party fees (e.g., paid media or influencers), but my fees remain highly competitive. Contact me today to discuss how we can make it work for you.

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